Hello! my name is:

Home Hot Yoga

I am a...

Full branding suite

Project Brief:

Bikram Yoga St. Johns, a local yoga studio, sought a rebrand after they saw the impact that a documentary had on many potential students. After much consideration, the owners decided to call themselves Home Hot Yoga. The word "home" indicates safety, family, and shelter, all of which their studio provides. The warm colors help to symbolize the heat of the room, while the cool green pays tribute to the St. Johns bridge in Portland, OR.

Three words to describe this brand:

Funky, hand-drawn, playful

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