Jamah Dacus, owner of BlendBee, had a Wordpress theme that was very functional, but clunky and a bit stale. The design lacked freshness and whimsy, and the content was hard to navigate through. The purpose of the redesign was to streamline the subscription process, the custom blend process, and to allow for more inventive ecommerce features. This custom-made site is now fully equipped to build custom tea blends and allow for seamless ordering of premade blends.
Shopify backend with custom-made theme + app integrations.