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Project Brief:

Covered, a luxury boutique in Denver, CO, came to Blooming Pixel Creatives for a full branding suite, as well as an ecommerce site built on the Shopify platform. With requests to make the brand marks and the website feminine, but not too feminine, structured, but not too structured, and sophisticated, but not too sophisticated, we created a website that embodied the expensive feel Tara craved.

This brand revolves around a few premises:

  • Simplicity and minimalism
  • Balance
  • Trustworthiness
  • Approachability
  • High-contrast

Want to see the brand book for Covered? Click here.

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Client's request:

Covered's new business had a lot of ecommerce potential, and a lot of foot traffic. Tara wanted to capitalize on the segment of the population would would not be able to walk into the store by creating a beautiful site that replicated the inviting, luxe feeling of her store.

Our solution:

We wanted a site that was easy to use for those in their 40's, 50's and 60's, as that makes up the primary user base of the Covered online store. We needed the site to be easily navigated, while still having a special something that would wow users and allow their future shopping to be a seamless experience.

The tech:

This custom Shopify site was created from scratch and turned into a theme easily able to be manipulated by Covered staff.

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